At Alterra, we meet businesses of all sizes who are keen to embrace social media. But very often they don’t have a conherent stratgy.
When platforms such as Twitter, Facebook and LinkedIn are essentially public spaces, how does a company monitor what is written about them, posted, forwarded and regurgitated around the internet?
For business to business on-line networking the fastest growing website is LinkedIn with over 80 million users worldwide. Nearly 1 million members are located within 10 miles of the centre of London. There are an increasing number of ‘private’ groups set up by companies so that intra-corporate discussions can be held.
Yet I still see incomplete profiles with no photographs and inconsistant employee lists on the Company pages of LinkedIn.
Well you might say that it is not that important:; but consider this scenario – I meet a senior manager at a conference and type his name into Google. If that person is active on the internet his LinkedIn profile will appear high up in the Google ranking. If I click through I will see his Profile and a further click and I am on the Company’s LinkedIn page. So three steps to an unattractive message would worry me.
Worse still are the updates which are totally inappropriate for the platform. How does a company control this in this free publishing space?