Heavenly Cakes has a great brand in ‘Betty Bakes’ and their ‘made- by-hand in Herts’ cakes are sold to retailers and distributors both large and small. They came to us with the problem that their online sales were virtually non-existent, only a few Twitter and Facebook followers and an incomplete LinkedIn profile and a handful of connections.
Over the past 3 months, we have concentrated on good quality Twitter connections and have built up a community of both local and UK wide cake lovers. Whilst the following is still relatively small, we have had sales as a result and expect this growth will continue in the coming months. Traffic to the website has also increased.
The LinkedIn profile and company page have been edited and they have nearly 300 connections with relevant people.
We will be concentrating on Facebook during the next few weeks with more interaction on groups and uploading of videos and online reviews. A competition in conjunction with Esquires Coffee has raised Betty Bakes’ online presence.
Our strategy on social media is to concentrate on two niches:
- Local people who will buy online – local is not a necessity for Heavenly Cakes but it makes it easier to find them on Twitter and Facebook using screening tools and additionally, people like to buy from local suppliers even though it is online.
- We are keen to develop a following in the coeliac, gluten and wheat free market as these people are poorly served in the supermarkets with little choice at high prices.
If you would like to know more take a look at their website http://www.heavenlycakes.co.uk or follow them on Twitter and like their Facebook page.
