Craft a compelling headline and get found in search
Your headline is the description of what you do in your role. To edit your headline go to ‘edit your profile' and click on the pencil icon.
Avoid simply putting ‘Managing Director of XYZ Company' – no-one will know what you do.
A good example includes a job title that someone who is looking for a specific person in a specific role would put into the search box at the top of LinkedIn. For example: “Financial adviser helping people with pensions, investments and insurance” or “Energy consultant installing energy saving equipment into…[industry sector].”