LinkedIn Company Pages have recently being given more prominence by LinkedIn with four new features:

1. Invite Connections to Follow

2. View your Followers

3. Events

4. Notify Employees

In this blog, I'm going to cover how to use the features one by one. Go to your LinkedIn Company Page and follow the following steps.

1. Invite Connections to Follow

On the right hand side of your Company Page underneath the banner section you will see a column headed Invite Connections to Follow (highlighted in yellow in the image below). You will only be able to see this if you are an Admin of your page. If you are not an Admin, connect the person who administers your Company Page and ask them to add you.

At this point you can invite up to 100 of your connections per month to follow your Company Page. This refreshes at the beginning of every month, so use up your credits each month. Select the people who believe will benefit most from your Page's content.

2. View your Followers

As an Admin you can now view the names of the people who follow your Company Page. On the Page menu click on Analytics and from the dropdown select ‘Followers'. You will be able to see the number of followers and the change in the past 30 days.

The graph shows you the daily changes over different time periods. Under the graph is listed your followers sorted by recency. This is important as it allows you to then message them directly or to connect with them if you are not already connected.

Gain insights into your followers by looking at the Demographics. Sort by location, job function, seniority, industry sector or company size.

3. LinkedIn Company Events

Underneath the area on the right hand side devoted to inviting your connections to follow your Company Page and Community Hashtags is an Event box. This new feature allows you to promote an online or offline event and to invite your connections. You can share your event as a post. Once listed you can add more information by starting a conversation about the event. For example, announcements regarding the agenda, resources, speakers, changes to the timings, directions, etc.

4. Notify your Employees

Take a look at your LinkedIn Company Page updates – the newsfeed. Above each post there is the opportunity to notify your employees about this update. You can do this once in 24 hours and the notification will only go employees who have correctly linked their profile to the company's LinkedIn company profile in their Experience section.

This is a simple way to encourage your team to share the content on the company page to their own profiles. This not only increases brand awareness but also engagement. In the example below I have posted a document to my Alterra company page.

Until recently, LinkedIn Company Pages were a bit of a wilderness, but these recently introduced features and the emphasis placed on them, hints that LinkedIn will be placing more importance on them.

If you would like more tips on using LinkedIn and to keep up with the news, join the Facebook group here:

Categories: LinkedIn