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Over the past two years it has been increasingly difficult to build a strong ‘fan’ base on Facebook without using the paid options by boosting a post or creating an advert using Ads Manager or Power Editor. It’s not easy to reach a wide audience and the reason is simple – there’s just too many…
One of the most important, and easiest, starting points for companies expanding into online marketing is a competitive analysis. Simply put, this is a review of what your main competitors are doing on social media, with email marketing and what their website and blog look like. In this blog post we look at how customers…
I don’t know about you but I am often lured by the latest bright shiny object when it comes to marketing. Whether it’s the latest tool for streamlining my social media or a new plugin on WordPress for speeding up my website. It could be the new video options on Facebook cover photos or an…
….and not just for advertising properties For most areas in the UK, and particularly in London and the south-east, the property market is flying, with properties coming to the market and being sold or let within just a few days. The media is full of reports on the shortage of property for sale and to…
According to the FSB in 2016 there were 4.2 million – yes 4,200,000 non-employing businesses. Personal trainers, hairdressers, accountants, gardeners, coaches, designers, upholsterers, writers, marine biologists….the list is endless. How do these ‘sole traders’ do everything needed to run a well-oiled business without burning the midnight oil or outsourcing to a raft of specialists? It’s…
