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I don’t need to tell you that not having a profile picture on a business social media account is a major sin. After all would you turn up to a networking meeting with a paper bag on you head? Of course not. In the U.K. there are 4.2 million solopreneurs or sole traders as they…
In this blog post I look at the main considerations when implementing email marketing: Your communications are reaching your current and potential customers directly to their inboxes and not relying on social media where your message may by missed Your email list doesn’t have to be huge to make a difference to your business. What…
Over the past two years it has been increasingly difficult to build a strong ‘fan’ base on Facebook without using the paid options by boosting a post or creating an advert using Ads Manager or Power Editor. It’s not easy to reach a wide audience and the reason is simple – there’s just too many…
One of the most important, and easiest, starting points for companies expanding into online marketing is a competitive analysis. Simply put, this is a review of what your main competitors are doing on social media, with email marketing and what their website and blog look like. In this blog post we look at how customers…
I don’t know about you but I am often lured by the latest bright shiny object when it comes to marketing. Whether it’s the latest tool for streamlining my social media or a new plugin on WordPress for speeding up my website. It could be the new video options on Facebook cover photos or an…
