In this blog post I look at the main considerations when implementing email marketing: Your communications are reaching your current and potential customers directly to their inboxes and not relying on social media where your message may by missed Your Read more…
Over the past two years it has been increasingly difficult to build a strong ‘fan’ base on Facebook without using the paid options by boosting a post or creating an advert using Ads Manager or Power Editor. It’s not easy Read more…
One of the most important, and easiest, starting points for companies expanding into online marketing is a competitive analysis. Simply put, this is a review of what your main competitors are doing on social media, with email marketing and what Read more…
I don’t know about you but I am often lured by the latest bright shiny object when it comes to marketing. Whether it’s the latest tool for streamlining my social media or a new plugin on WordPress for speeding up Read more…
According to the FSB in 2016 there were 4.2 million – yes 4,200,000 non-employing businesses. Personal trainers, hairdressers, accountants, gardeners, coaches, designers, upholsterers, writers, marine biologists….the list is endless. How do these ‘sole traders’ do everything needed to run a Read more…