Corporate Control

At Alterra, we meet businesses of all sizes who are keen to embrace social media.  But very often they don’t have a conherent stratgy. When platforms such as Twitter, Facebook and LinkedIn are essentially public spaces, how does a company monitor what is written about them, posted, forwarded and regurgitated Read more…

Saturday Morning Musings – LinkedIn

There are now 65 million users of LinkedIn.  In the last week, I have added about 20 contacts – an increase of about 20%.  As a result, my 2nd degree contacts (namely, contacts of contacts) has increased by 50%.  Well that all sounds wonderful as I can now easily reach Read more…