On “Why swearing on LinkedIn might be a no-through road”

…or a door-opener I have been mulling over a series of potty-mouthed articles on LinkedIn this week. In my newsfeed was a share of an article about working from home by Cara MacKay, MD of Gillies and Mackay Ltd a garden buildings manufacturer. Nothing odd about that as designing, building Read more…

LinkedIn upcycles their messaging

Last week, LinkedIn announced they will be rolling out a new look to their messaging function. This is being launched over a few weeks and will start on the English speaking accounts across the iOS app, Android app and desktop versions. And no you cannot sign up for early access! Read more…

LinkedIn Image Sizes Reference Guide

I am increasingly recommending to clients that we add images – either graphics or photos – to all the blogs and social media updates we create for them. There is no shortage of evidence that social media posts with images gain more shares, comments, likes, favourites and retweets. They also Read more…

Traditional + Social = Opportunity

I don’t think it will come as a surprise to many of you that marketing is becoming more personalised. The effectiveness of ‘one size fits all’ advertising is a thing of the past. The big retail brands demonstrate this very well with tailored made coupons based on our frequent, recent Read more…