Turning the Sales Funnel Upside Down

I am always surprised when I meet business people at networking events and they say to me, “All my business is from referrals, so I don’t need to use social media.” Not wishing to appear pushy, I probe gently with a few questions. The real reasons why their answers are Read more…

Building a highly targeted audience using LinkedIn

We were asked recently by a client to help build a highly targeted list of connections for a new service they are offering. Without divulging any sensitive information, I can say that this specialist service would be of particular interest to decision makers in the finance sector and their clients. Read more…

What did you last do on LinkedIn?

LinkedIn now has over 17 million members in the UK, but how many people are actually active on the platform on a regular basis? And how many are using it in a strategic way? Of course, many members are job seekers, so once they have optimised their profiles, they are Read more…

LinkedIn Ads: How to create a sponsored update

On 31st July, LinkedIn launched Sponsored Updates, paid-for stories that appear in your activity stream, much like Facebook’s Sponsored Stories and Twitter’s Sponsored Tweets. It is a very appealing solution for B2B marketers as it allows brands to promote any post from a LinkedIn Company Page to specific people directly Read more…

LinkedIn moves the goal posts

The last few weeks have seen three main changes on LinkedIn which may have passed you by, as well as several minor ones. LinkedIn Signal is has turned red The first is the removal of LinkedIn Signal which allowed the searching and filtering of updates. We found this useful for Read more…