Changes to LinkedIn – Video series 1 of 3

LinkedIn has recently brought in a number of changes to the platform – updating features and functions. The video below gives you a quick overview of how the navigation bar has been streamlined. The main changes are: 1. Messages, notifications, connecting and settings are on the top right hand side Read more…

Website traffic – tools, reports and software

The frustrating thing about Google analytics is that it takes you on a magical mystery tour of who is looking at your website, where they visited, how long they spent on each page and where they exited your website but leaves you feeling slightly cheated at the end and filled Read more…

Promote your events on LinkedIn

I was a great fan of the LinkedIn Events application which was removed last year.  We had used it to great effect to publicise local business events creating a real buzz. You were able to send details of the event to individuals and post the link onto groups. But, no Read more…

Social media and the Care Sector

The use of LinkedIn is not just limited to traditional, business to business companies.  The community ranges far and wide across many sectors.  In the UK, unsurprisingly, the NHS has the largest presence on LinkedIn with tens of 1,000s of employees with profiles. From consultants to nurses, researchers to carers, Read more…

A Case Study on LinkedIn Best Practice

One of the services we offer is the management of LinkedIn for business to business clients.  I would like to share a recent success we have had as a result of our highly targeted activity. Carbon Management Services – targeted marketing strategy Carbon Management Services, one of our retained clients, Read more…