Using video effectively for social media marketing

Capturing your Clients’ Attention There is no doubt that the majority of online content is significantly enhanced by images.  Research shows that the time visitors spend on your website is greatly extended with the use of photographs of the contributors.  In a fast-moving world, ensuring your existing and potential clients Read more…

How to use LinkedIn to promote your Events

How to publicise your all important events on social media It is a well-known fact that it costs all professional service companies approximately 10 times more to gain a new client than provide exemplary customer service to maintain a healthy relationship with existing clients.  Nevertheless, few of us escape the Read more…

The Easy Way to Join LinkedIn Groups

Groups are a great way to read and join in interesting discussions on a particular subject.  There are over 100,000 groups on LinkedIn and you usually search for them using the Groups tab on the Main navigation bar.  But there are 2 other ways to find potentially interesting groups. The Read more…

LinkedIn for Beginners

Although there are many small business owners who are members of LinkedIn, they are many who are curious to know how the platform can help their business.  With this in mind, LinkedIn in conjunction with Fedex have produced a short series of light-hearted videos which show the ways LinkedIn can Read more…