The State of Social Media in the UK

Love it or loath it, there’s no denying that social media is here to stay. In the UK there are over 26 million Facebook users, with many people checking their accounts more than ten times daily.  Twitter, the home of celebrities, politicians and journalists, has over 10 million active British Read more…

Website traffic – tools, reports and software

The frustrating thing about Google analytics is that it takes you on a magical mystery tour of who is looking at your website, where they visited, how long they spent on each page and where they exited your website but leaves you feeling slightly cheated at the end and filled Read more…

Marketing audit for Home Entertainment Direct

Whilst the majority of the consultancy we provide focuses on online marketing, some of our clients require a review of their overall marketing strategy.  Our project with Home Entertainment Direct started out with an analysis of their existing customers which provided a wealth of information and a fruitful database of contact details.  Read more…

How to plan your online content

  To receive a full size pdf of the Online Content Calendar email Amanda amanda@alterra-consulting.co.uk   The question I am frequently asked when speaking about online marketing is: ‘What shall I write about?’  Invariably our fields of expertise are jargon-filled and our role is to demystify the subject matter as Read more…

A brochure website or an interactive tool?

How to Master The Design of Calls to-Action from HubSpot All-in-one Marketing Software Credit where credit is due, the US based inbound experts at Hubspot know more about inbound marketing than most.  Their integrated software is second to none.  Good to see them making use of LinkedIn’s acquisition, Slideshare, to Read more…