online marketing competitive analysis

Online Marketing: competitive analysis

One of the most important, and easiest, starting points for companies expanding into online marketing is a competitive analysis. Simply put, this is a review of what your main competitors are doing on social media, with email marketing and what their website and blog look like. In this blog post Read more…

No time for social media? Give it up….

According to the FSB in 2016 there were 4.2 million – yes 4,200,000 non-employing businesses. Personal trainers, hairdressers, accountants, gardeners, coaches, designers, upholsterers, writers, marine biologists….the list is endless. How do these ‘sole traders’ do everything needed to run a well-oiled business without burning the midnight oil or outsourcing to Read more…

Using business blogging for marketing success

About 40% of US companies write blogs as part of their marketing strategy Websites with active blogs have 55% more website visitors Business to consumer companies receive 88% more leads per month Business to business companies get 67% more leads per month The research data clearly demonstrates that blogging is Read more…

Aim your Marketing at your Ideal Customer

‘Customer avatar’, ‘Ideal customer’ or ‘Buyer persona’ are just three of the terms we use to help our clients create effective marketing plans. Why do you think the big supermarkets collect so much data on each of us as we go about our daily shop? Why is it that brands Read more…

Is Content Curation cheating?

The Content Marketing Institute defines content marketing as follows: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” www.contentmarketinginstitute.com/what-is-content–marketing/ There is nothing revolutionary in that definition but Read more…