5 Social Media Trends for 2014

Highlights Social visibility, built on great content, will make for successful social marketing To be seen, companies will have to ‘pay to play’ using pay-per-click on some platforms Business to business companies will increase their targeted use of LinkedIn Google+ will become more important for appearing on page 1 of Read more…

Top Free Twitter Tools

When social media is central to your marketing streamline your Twitter activity with some of these twitter tools. With this shortlist you can identify the tools you need to help you run your twitter account in the best way possible, whether it is to find new followers or to visualise Read more…

Help your Google rankings with an interactive online presence

Unless you run Sainsburys, Nike or the BBC, your website is more than likely to resemble a brochure with the usual details about the the company, the products and services you offer, a contact form, some testimonials or case studies.  In the early days of website design, the idea was Read more…

Corporate Control

At Alterra, we meet businesses of all sizes who are keen to embrace social media.  But very often they don’t have a conherent stratgy. When platforms such as Twitter, Facebook and LinkedIn are essentially public spaces, how does a company monitor what is written about them, posted, forwarded and regurgitated Read more…

Saturday Morning Musings – LinkedIn

There are now 65 million users of LinkedIn.  In the last week, I have added about 20 contacts – an increase of about 20%.  As a result, my 2nd degree contacts (namely, contacts of contacts) has increased by 50%.  Well that all sounds wonderful as I can now easily reach Read more…