LinkedIn is the largest online networking platform with over 225 million members all over the world published in 19 different languages. Two new members join LinkedIn every second and it is the 23rd most visited website on the internet with over 160 million unique visits per month.
Why learn to use LinkedIn for marketing your company?
> Take the ‘cold’ out of cold calling
Whether you are a business owner or part of a large marketing team there is no doubt that cold calling is everyone’s least favourite way of building relationships. In fact contacting someone you want to do business with out of the blue may even be a negative marketing activity. By connecting with a potential customer or client on LinkedIn you are taking the ‘cold’ out of cold calling. Our training shows you the best approach for using LinkedIn to build an online relationship with the people you really want to do business with.
> Follow up with new contacts
We have all been to conferences and events, exchanged business cards and been asked ‘Shall we connect on LinkedIn?’ But what have you done with those contacts? Keeping in touch with groups of potential customers on LinkedIn couldn’t be easier once you know how.
> Increase your e-marketing effectiveness
Spam is the enemy of the email inbox. We don’t like receiving it and we don’t want to send it. LinkedIn can help your business development and marketing departments identify the contact information for potential customers who will be genuinely interested in your products and services.
> Manage complex sales
For complex sales where presentations are made to several decision makers in an organisation, it is extremely beneficial to have the background information on the key people in company you are targeting. Deepening your network on LinkedIn with these relevant people ensures you are knowledgeable before the all important pitch.
Objectives and Benefits of LinkedIn Training
On completion of the LinkedIn training, delegates will be able to use LinkedIn to:
- Increase the awareness of your brand online
- Communicate with existing clients and customers
- Discover new clients and customers
- Conduct competitive analysis
- Research new suppliers
- Find strategic alliances
- Reduce the cost of disseminating information
- Build links to other social media platforms
Introduction to LinkedIn
- The LinkedIn Universe
- Navigating your way around the site
Planning your LinkedIn Strategy
- Setting your LinkedIn Goals and Objectives
- Optimising your personal Profile
- Setting up your Company page and choosing admins
- Connecting with the right people in the right companies
- Messages and invitations
- Inmails and messaging tagged connections
- Company updates
- Searching for relevant Groups
- Joining in Discussions
Monitoring your LinkedIn Progress
- Connections and invitations
- Profile views and appearances in search
- Discussions and updates
- Company insights
What people said
We have trained over 300 people to use LinkedIn effectively as part of their online marketing and communications strategy. Additionally we have been retained to manage the LinkedIn presence on behalf of over 20 companies. You can rest assured your LinkedIn training comes from experts who have been using the platform for over 5 years.
“Amanda, came to AJ Binns to give us all some LinkedIn training. I was really impressed by her and the quality of her training. She had done enough background research on our company to know how LinkedIn could work for us, and gave us a clear direction on how to use it correctly. I think the fact that she has such a solid background in working in other industries makes her understand what her clients are looking for. There was no time wasted on things that weren’t relevant to the company and I am really excited about putting all her training into practice” AJ Binns, Potters Bar, Herts
“Within two minutes of speaking to Amanda I knew she would be able to help even the likes of me with developing my Linked In Profile. There was so much I hadn’t appreciated about this resource and, with Amanda’s patience, I feel my profile now stands out. Despite her expertise I never felt patronised, in fact it was a pleasure working with her and completing the ‘homework’ suggested. I have no doubt Amanda will be called upon to help me further in the future” Nigel Ethelston, Factor21, London
“Amanda kindly offered her expertise to help charity Childreach International raise our profile using LinkedIn. After completing the tailor made session, I had a good working knowledge and was confident in using LinkedIn as part of a wider social networking strategy. Amanda’s clear training and relevant advice has been hugely valuable to the charity.” Childreach International, London
Who should attend?
The training course is aimed not only at social media managers and marketing departments, but is relevant to sales and business development teams. Owners of small businesses will be able to introduce LinkedIn activities which are cost effective marketing solutions.
All you need is a LinkedIn account and access to a laptop for the online sessions. And we come to you – a course in your offices at a time to suit your staff.