Thursday 26th September, 2013 10.00-4.30
Our social media training courses help you learn how to use the main social media networks for marketing your products and services. We get you up and running with the platforms quickly and teach you the particular nuances for using your marketing resources efficiently. Let’s set the scene with some statistics for the UK social media marketplace:
LinkedIn topped 10 million users in September 2012 (4 out of 5 business professionals)
There are an estimated 10 million Twitter users
26 million Facebook users in the UK
Although Google+ has more users than Twitter, activity remains low
Pinterest, the mood board site is the fastest growing new platform
Social media marketing starts with a great strategy which has to be integrated into your company’s overall marketing plan. Setting realistic objectives, training your team to use all the platforms with confidence and reviewing the successes and failures of different campaigns is just part of the social media strategies we develop with our clients.
In a large organisation, marketing may be a department in its own right where there are plenty of resources allocated to social media. However, in an owner-managed or small business, marketing may be part of several peoples’ roles and therefore, we consider how best to divide up the creation of the content, the posting of updates and interactions with the range of audiences.
Some of the social networks, such as Twitter, are relatively straightforward to set up and start using to find audiences. Yet others, for example LinkedIn and YouTube, are more complex to use strategically for marketing your business. It is not just about setting up a personal and company profile on the social media platforms, crossing your fingers and hoping the communications will flood in, it is about reaching out to relevant, highly targeted audiences who are interested in what you have to offer.
At Alterra, we have been managing social media accounts for companies for over four years and have the experience to adapt to the marketing needs of different industry sectors, size of company and objectives.
Our clients are all different, so we tailor our training to suit their needs. We cover LinkedIn, Twitter, Facebook, Google+, Pinterest, YouTube, Creative Online Content, Social Media Marketing Strategy training.
The training is delivered in three different ways:
1. In-house social media training for groups for employees with similar objectives
2. Open training sessions for directors, marketing managers and owners of businesses wishing to learn more about online marketing
3. Individual 1-2-1 for owner-managed businesses with specific social media needs
Learn more about our courses:
We are able to deliver our training at a time and place to suit your business. We will either come to your offices or can arrange for a training suite. Our open training sessions are held at a number of different venues with easy transport links.