Advantages of LinkedIn Stories
- Viewers can share your story in a message
- Viewers can comment on your story
- You can see viewers and their messages
- You can message people who view your story
- Stories reach difference audiences from people seeing your newsfeed posts
LinkedIn Stories is one of the newest features to be added to the latest version of the LinkedIn app. It is only available currently on mobile and can be used for the sharing of both images and videos.
You are able to take photos or create the videos from within the app or use existing media from your photo library. I would highly recommend planning out your story in advance and storing it on your camera roll.
LinkedIn Stories can be viewed from the top of the Home screen on the app underneath the search box.
Specification for Videos
- Resolution: 1080 (w) x 1920 (h) px
- Frame: 30 FPS
- Supported file types: H264, MP4
- Aspect Ratio: 9:16
Specification for Images
- Resolution: 1080 (w) x 1920 (h) px,
- Supported file type: PNG, JPG
- Aspect Ratio: 9:16
- Total Length is 20 secs and lasts for 24 hours
Using Canva to create LinkedIn Stories
One of the easiest ways to create LinkedIn Stories is to use Canva on your desktop. The main advantage is that you have a copy of the Story to use again.
Select one of the templates on Canva and add in your own content. Click on the Create a Design button and select LinkedIn Story from the dropdown. The templates appear on the left. Start with a simple template based on images. Most of the templates animate the photos and text and give you a very professional result.
Once you are happy with your image or video, download it to your cloud storage – Google Drive, One Drive or Dropbox. Go over to your phone and add the Story to your photo library from your cloud storage. Click on your profile picture on the Story strip and add in your chosen Story.
Alternatively (if your eyesight allows) use the Canva Stories app on mobile to create your story and the download will be saved to your phone. From there proceed on the LinkedIn app
You can add text, questions, tags and stickers to your story. the only way to become proficient is to practice. Plan out your Story topics in advance at the same time as your social media content.
Adding links to your Story
The swipe-up feature for Stories is available to all LinkedIn Pages.
LinkedIn members need to meet the following criteria:
- Have at least 5,000 connections or followers.
- Have the Follow button as the primary action button on their profile (instead of Connect).
Changing the primary action button on a LinkedIn profile page from ‘Connect’ to ‘Follow’ can be done from the privacy settings menu.