Introduction to Algorithms In everyday life an algorithm is simply a ‘recipe’ for a process – a set of instructions used to provide an answer to a question. In this article, I look at how social media algorithms have Read more…
Time is fixed. It doesn’t flex. We all get 168 hours a week. No more, no less. —Michael Hyatt Tweet We all have the same twenty-four hours in a day. So why is it that some people manage to get Read more…
How to Plan your Online Content with Repurposing in mind When it comes to planning online content for your website, email marketing, and social media there are major efficiencies to be gained by considering the ways in which that content Read more…
The Importance of Strategic Alliances Strategic alliances or partners form a valuable marketing channel for many businesses. With clients in the same sectors, they act as introducers or referrers. Invariably they offer complementary products and services to companies in the Read more…
Turn one-way communications into two-way conversations The problem with using LinkedIn for marketing is that it starts with a one-way communication and the hope of engagement. In comparison, marketing via referrals, networking, exhibitions and conferences are more ‘comfortable’ as they start Read more…