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strategic alliance on linkedin

Building Strategic Alliances on LinkedIn

The Importance of Strategic Alliances Strategic alliances or partners form a valuable marketing channel for many businesses. With clients in the same sectors, they act as introducers or referrers. Invariably they offer complementary products and services to companies in the Read more…

LinkedIn: Communication to Conversation

Turn one-way communications into two-way conversations The problem with using LinkedIn for marketing is that it starts with a one-way communication and the hope of engagement. In comparison, marketing via referrals, networking, exhibitions and conferences are more ‘comfortable’ as they start Read more…

Employee Advocacy: Pre-launch Action Plan

If you are a hard-pressed social media manager creating content for your brand’s pages on LinkedIn, Facebook and Twitter and seeing little engagement, then empower your colleagues as brand ambassadors and leverage their social networks. How to Plan a Social Read more…