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Calculate your LinkedIn Reach Factor

Social media marketing relies on the consumption of your content by a wide audience and if you are in business development, sales, marketing or recruitment, using LinkedIn Company Page posts will be one of the most effective ways to showcase Read more…

Employee advocacy: More than simply posting

Although creating enticing content is an important part of using social media for marketing your products and services, simply subscribing to a online employee advocacy platform and scheduling posts are just part of the solution to the problem of dwindling Read more…

social champions programme

Planning a Social Champions Programme

7 Steps to a Successful Employee Advocacy Launch Consider the following statements: Your corporate social media posts are failing to gain significant reach due to the social media platforms’ algorithms which control. As a result, engagement on branded social media Read more…

Activating the Untapped Potential of your Employees

Research shows that increasingly consumers no longer trust brands. According to the 2020 Edelman Trust Barometer Report, more people trust a regular employee (54%) than a CEO (47%). This increases to 68% when it comes to trusting a company’s technical Read more…

The Social Glossary

The world of social media for business to business organisations is changing rapidly with new platforms and new online community spaces appearing almost daily. For example, we’ve seen the rise of Clubhouse, the audio only social community. A couple of Read more…