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Employee Advocacy: Pre-launch Action Plan

If you are a hard-pressed social media manager creating content for your brand’s pages on LinkedIn, Facebook and Twitter and seeing little engagement, then empower your colleagues as brand ambassadors and leverage their social networks. How to Plan a Social Read more…

Why create client focused content?

When you stop to think about it the answer to this question is obvious. You’re in business to solve a client’s problem, be that increasing productivity, saving money, advising on the law, embedding security – the list goes on.  For Read more…

B2B Social Media Trends for 2022

My predictions for 2022 for organic social media marketing, based on a review of industry experts, are: LinkedIn will continue to dominate B2B social media marketing. An increase in both short-form and long-form video for presenting content An increase in Read more…

Social Media Time Savers

Whether you are new to social media marketing or someone who shares content already but finds being consistent difficult, this post will give you five ways to save you time. Social Media Content Creation Workshop 1. Brainstorm themes Take out Read more…

LinkedIn Company Page Articles

Publish Long-form Content on LinkedIn Educate, inform, inspire & entertain – that’s the purpose of content marketing. Spread your message across as many channels as you can. Repurposing your content, which you have spent many hours crafting  means more people Read more…