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Streamlining your Content Creation

How to Save Time with blogging, social media and email marketing As a small business owner, solopreneur or marketing manager, written content continues to be central to communicating our message. Whether it’s a straightforward piece of news or a complicated change to legislation, we need to get our point across in a clear and concise way to our Read more…

Marketing Action Plan – Part 3

Marketing Action Plan for an artist This is the third in a three-part series of blog posts explaining how the develop a Marketing Action Plan (MAP) for different businesses. In Part 1 of this three part series I set out an example of a MAP for a caterer In Part 2 I set Read more…

Marketing Action Plan – Part 2

Marketing Action Plan for an Interior Designer This is the second in a three-part series of blog posts explaining how the develop a Marketing Action Plan (MAP) for different businesses. Imagine an interior designer who has moved to a new area and is yet to build relationships with the local business community Read more…

Marketing Action Plan – Part 1

MAP for a caterer This is the first in a three-part series of blog posts explaining how the develop a Marketing Action Plan for different businesses. In this example I am using a catering business to show a simple Marketing Action Plan. The owner currently has three revenue streams: Catering for corporate business Read more…

Constructing a Marketing Action Plan

In order to run a successful business, it is essential to have an overarching goal to work towards and a plan for how you aim to get from your situation today to where you want to be in the future. When it comes to constructing a plan which is going Read more…