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Why create client focused content?

When you stop to think about it the answer to this question is obvious. You’re in business to solve a client’s problem, be that increasing productivity, saving money, advising on the law, embedding security – the list goes on.  For example, a financial adviser helps people protect their money, invest Read more…

B2B Social Media Trends for 2022

My predictions for 2022 for organic social media marketing, based on a review of industry experts, are: LinkedIn will continue to dominate B2B social media marketing. An increase in both short-form and long-form video for presenting content An increase in valuable, highly specific and high quality content which is published Read more…

Social Media Time Savers

Whether you are new to social media marketing or someone who shares content already but finds being consistent difficult, this post will give you five ways to save you time. Social Media Content Creation Workshop 1. Brainstorm themes Take out a pen and paper and list all the topics that Read more…

Calculate your LinkedIn Reach Factor

Social media marketing relies on the consumption of your content by a wide audience and if you are in business development, sales, marketing or recruitment, using LinkedIn Company Page posts will be one of the most effective ways to showcase your expertise. Most companies with over 10 employees have a Read more…

Employee advocacy: More than simply posting

Although creating enticing content is an important part of using social media for marketing your products and services, simply subscribing to a online employee advocacy platform and scheduling posts are just part of the solution to the problem of dwindling organic reach. Without preparation and training a social media advocacy programme, which Read more…