Introduction to Algorithms In everyday life an algorithm is simply a ‘recipe’ for a process – a set of instructions used to provide an answer to a question. In this article, I look at how social media algorithms have altered the way marketers use social media. This definition Read more…
Time is fixed. It doesn’t flex. We all get 168 hours a week. No more, no less. —Michael Hyatt Tweet We all have the same twenty-four hours in a day. So why is it that some people manage to get so much done, when some of us are wondering why Read more…
How to Plan your Online Content with Repurposing in mind When it comes to planning online content for your website, email marketing, and social media there are major efficiencies to be gained by considering the ways in which that content can be repurposed from the outset – in fact, at Read more…
The Importance of Strategic Alliances Strategic alliances or partners form a valuable marketing channel for many businesses. With clients in the same sectors, they act as introducers or referrers. Invariably they offer complementary products and services to companies in the same sector and frequently provide the client with a higher Read more…
Turn one-way communications into two-way conversations The problem with using LinkedIn for marketing is that it starts with a one-way communication and the hope of engagement. In comparison, marketing via referrals, networking, exhibitions and conferences are more ‘comfortable’ as they start with a two-way conversation. To be successful at marketing on Read more…